Nonprofits and small businesses: Are you looking for a way to engage with your “people”? Do you have a blog?
What is a blog?
A blog shares information. The main function is to grow awareness and engagement with the people you want to reach – your audience, your target market.
A blog can be a positive asset when it’s consistently shared and filled with information that is of value to your supporter or customer.
It helps to grow the number of people who know about your nonprofit or product because it shares who you are.
A blog can:
Answer questions that people ask about.
Share your success stories.
Show how your nonprofit or small business can make a difference for the person looking for a specific cause or product or solution to a problem.
To be effective, the blog post shouldn’t include “fluff content” but rather it should focus on including valuable, useful content – information that your supporters/customers will appreciate and are interested in.
Here are a few questions to consider when choosing topics for the blog:
What does the person need to believe – need to know?
Take time to answer potential objections or questions about who you are or what you sell.
What are people looking for?
Determine what information is being researched. Are they trying to find information relating to a specific cause they are interested in? Are they looking for a solution to a specific problem?
What is the person thinking?
It’s important to answer questions that people already have – meet them where they’re at.
Does your nonprofit/small business have a blog? If not, consider the importance of having one.
Do you need help creating a blog?
Writing blogs is one of my favorite kinds of writing, so please send me a DM to talk about how to get started. I welcome the opportunity to help you share your nonprofit or small business with others!