About

Ever since I was in second grade and my teacher, Mrs Hink, introduced me to storytelling, I have wanted to be a writer…

It started as a dream…which has turned into reality…

It’s been a process… an enlightenment…a transformation…

I did some inner searching to determine what kind of writing I like to do best and I realized:

• writing anchor (main) articles (helps to establish credibility, trust, familiarity, and building authority)
• writing “your story” (especially good for founders and coaches to share their “origin” or “back” story)

Original thought leadership through one article…

Powerful insights as told through “your story”…

 

I created the “Golden Anchor Method” to help you create LinkedIn posts from articles that build authority, credibility, and connection.

You do the talking. I do the listening – and the writing.

How can I help you with your writing projects? Let’s connect and talk about it. My BA degree from the University of Iowa in Journalism and Public Relations has given me a strong foundation for my writing. My faith, my family, and my friends are priority for me. I love to celebrate life by playing with my grandblessings, scrapbooking, going for walks, and reading Karen Kingsbury novels.

 

Meaning of “Butterfly Copywriting”:
After my granddaughter was born in September 2018, I was able to spend a couple weeks with her and her twin brothers. On one of those days, she and I were sitting outside on the deck on a nice fall day, watching the boys play in the yard. As we were sitting there, a beautiful Monarch fluttered right by us, lingered for a few seconds, and then flew up to a nearby tree, staying there for a few seconds more before flying away. That butterfly immediately made me think of my dad who had died six months earlier in March.

Later that afternoon, the boys and I were out for a walk and a Monarch flew right by us and paused on a dandelion in a vacant lot. I was able to take some pictures of this butterfly and I again thought of my dad.

So I call this my “butterfly of hope” because I believe the butterfly was sent twice that day to remind us that there is still hope and love in this world. I chose the name “Butterfly Copywriting” as a reminder to share those values with others – just like my dad did. He left a tremendous legacy of sharing hope and love with others and I want to try to do the same.  -Val