What is your zone of genius?
Is it writing books? Is it coaching? Is it sales? Is it content creation?
I like how Katherine O’Donnell explained it:
“Recognize your areas of expertise and delegate tasks that aren’t your strong suit to others who excel in those areas. Spending excessive time trying to juggle every aspect of your business detracts from the time you could invest in promoting yourself and your message to the world.”
Build your personal brand through content on LinkedIn by giving value.
If content creation is not something you like to do, then ask for help.
If you don’t like to write or don’t have the time to write your content to post on LinkedIn, let’s talk.
I have some ideas for you.