Can an article really help with creating content on LinkedIn? Are articles even relevant anymore?
My answer is YES!
An article is still relevant and it can be used to create a month’s worth of LinkedIn content when focusing on the right aspects. Consider this “equation”: 1 Article + Leverage + Repurpose = 12 Impactful LinkedIn Content Posts.
Establishing you as the expert
Does your target market − the people you want to do business with − know who you are?
How are you letting people know about you and the service/product you offer? In order for your ideal clients to want to contact you, they need to know who you are and how you will solve their problem. You need to be clear in explaining the solution that you have to help people.
An article is a great way to share your expertise. It gives you the opportunity to impact and add value by creating content that helps others. It also shows you as the resource, the go-to person, to solve their problem.
Imagine content that is your own thought leadership – not quoting someone else, not showing pretty pictures, not AI-generated – but posting about what you know best and sharing your expertise.
Let it be YOU being quoted in an article as the expert, instead of someone else! Giving value on social media – especially on LinkedIn – can have massive impact.
Why an article
An anchor (main) article helps to establish credibility, trust, familiarity – the Know, Like, and Trust factor is enhanced. Your thought leadership is articulated in an article. This furthers establishes you as an expert and makes you a valuable resource.
The article is in your voice. The content and the words are yours – meaning you are the one being quoted, not someone else. When someone asks you a question, you can refer them to the article, when appropriate. Plus, articles on LinkedIn can show up in Google searches.
An effective way to leverage your expertise is to write an article and then repurpose it into LinkedIn posts. I have created a system called the “Golden Anchor Method.” Twelve impactful posts are created from one article, giving you a way to post consistently on LinkedIn.
This content builds connection and credibility, showing you as the expert.
Two main benefits: time and consistency
Two main benefits of the “Golden Anchor Method” are time and consistency.
Time
One of the best benefits of this method is time can now be redirected. The time you would have spent writing is now open to you to do something else – for your business or for yourself.
How much time do you actually spend on creating content to post on LinkedIn?
Is this you…?
- You spend more than two hours a month writing content for LinkedIn posts when time could be better served doing other activities for your business.
- You would rather talk on a podcast than write a post.
- You self-sabotage yourself because you want every post to be perfect.
Consistency
Why does consistency matter? Because when you’re present on LinkedIn on a regular basis it can lead to credibility, trust, familiarity, and to start building authority.
Following are five reasons why posting consistently on LinkedIn can be transformational for you.
- Having content created in advance gives you the gift of time. It allows you to work on other projects/activities.
- Stress is decreased when you know you have content prepared in advance. You don’t have to wonder what to write about each time.
- When you share value-filled content, you are helping others to be better.
- When you help others by sharing practical and doable ideas, you are investing in others.
- Sharing what you know helps others and shows that you care!
Choosing a topic
Sometimes people say it’s hard to determine the topic for an article. Try this: think about what your ideal client needs to know about. Focus on solving a problem your client has.
Here are four steps to help you come up with your topics.
- Brainstorm ideas on what kinds of topics you want your potential clients to know about – write down any and all ideas you can come up with in 10 minutes.
- From the list, pick out the top three topics – the ones that will give the most value to your client.
- For each of the three topics, answer these questions:
- If you could sit down face-to-face with your client, what would you say relating to the topic?
- What are the three main points for this topic that your client needs to know?
- What are the pain points relating to the topic?
- How can you solve their problem? What solution(s) do you offer?
- What questions are you asked by people relating to the topic?
- How can you add value to your client?
- How can you positively impact this client?
- How can you show yourself as the expert, as the person to go to, as the resource for solving the client’s problem?
4. Choose one of the top three choices and have that be the topic for the first article.
Creating content for LinkedIn
Do you need help creating the content that will benefit your clients? I’d love to help you succeed!
My mission:
- to help impactful business owners share their content and their story
- to bring their voice to life through content that creates connection and credibility
Let me help you shine through writing and help you share your inner greatness!
DM me on LinkedIn or email me at val@butterflycopywriting.com to learn more about how impactful content can be created for you, using your words, in your voice.